The Bravia LCD televisions from Sony have been taken to new levels of color. Somewhere in Scotland, a high rise building was fitted with 70,000 liters of paint, and more bombs than you can imagine. Then it was dutifully handed over to award-winning director Jonathan Glazer to capture the glorious climax on film.

The advertising event took several months of preparation and Sony plans to releae the video to PSP owners in Europe. Photos due this no justice. Watch the video.