TV and video are the hot spots for mobility right now and Cingular ATT is looking to offer services catering to what is already commonplace abroad, in the good ol US of A. A demonstration of the one-way video calling technology is scheduled to take place during CES 2007. Cingular expects to launch the service sometime later in 2007.

The service allows users to send a live video stream to a recipient during a standard voice call. Beginning with a normal phone call, customers can hit one button to add a live video stream, allowing the called party to see what the caller is seeing while they’re talking. The service also allows customers to switch the direction of the video stream during the same phone call.