Sometimes these phones try their hide themselves from the gadget detectives of the web, the Sony Ericsson K550im is the latest to fail at this deception. Changing model names is just not going to be enough Sony Ericsson, not enough. The rumored, but yet to officially be announced phone, has been spotted with branding and ID tags which should limit the recent game of charade Sony Ericsson has been playing.

Quick specs on the Sony Ericsson K550im include a 176×220 pixel 256k color display, GPRS, Bluetoooth, EDGE, IrDA, 64MB of internal memory, expandable by the the Sony only M2 memory stick, 2 megapixel camera, music player and FM radio. The Sony Ericsson K550im is rumored to be announced sometime in the next few weeks.