Have you ever searched the web, followed a link through an email or from a website and come to a site thinking you will find what you are looking for, only to see advertisements?
When you come to a site, you want content, I know I do. You do not want to see the title of the article, surrounded by several advertisements and maybe the first sentence of what you are looking for. You want content.
This experience can be frustrating for users. Despite a perceived increase in revenue, long term it may be causing you to lose money. Many above the fold proponents will cry foul, but user experience is core.
During the latest revamp of BigBerries.com, the primary goal was to figure a way to build on our original ideas and navigation while bringing the content that users were looking for higher up the page. Continue →